In the previous two articles of the series, we’ve explored the real impact lockdown had on fitness operator revenues. Led by insights from roundtable discussions with facility owners across the sector, our main finding is that following an initial surge of pent-up...
We’re back for part two of our three-part series exploring the real impacts and challenges the fitness industry faces since reopening after lockdown. In part one, we explored the surprising impact on operator revenues as a result of enforced closure. In part two,...
The year 2020 will go down as a pivotal one for many sectors across the UK, and worldwide. Everyone’s been affected differently, but one thing all industries can agree on is that things won’t be the same as they were before. The fitness industry is in a unique...
Having a gym membership is nothing new. The rise of people getting involved with health and fitness by committing to a contract with a gym has been increasing steadily year on year. In 2019, it was reported that in the UK, 1 in 7 people were a...
