FIBO 2025: The world’s largest fitness trade show
FIBO is the world’s largest trade show for health, fitness, and wellness. Held annually in Cologne, this industry-leading event celebrated its 40th anniversary in April 2025. With over 1,200 exhibitors and a record-breaking 154,748 visitors from 129 countries, FIBO cemented its reputation as the barometer for fitness industry trends.
The huge exhibition spans 11 halls, bringing together operators, equipment manufacturers, technology innovators, wellness experts, spa, hospitality, and fitness consumers under one (enormous) roof. It’s an immersive experience combining expo elements, expert education, and interactive challenges that showcase where the industry is headed.
Our pick of the trends from FIBO 2025
The accelerating shift to digital and AI
One conversation seemed to dominate the exhibition floors at FIBO – the integration of digital into fitness delivery. The technology hall buzzed with demos of how AI can personalise training experiences, optimise programming, and make expert guidance more accessible.
Our thoughts on this trend:
“We’re seeing this digital transformation throughout EGYM Hussle’s multi-venue network. Consumers who use EGYM Hussle’s memberships as part of their company or private healthcare schemes increasingly expect seamless digital experiences both in fitness venues and in fitness routines outside the gym. They want smart recommendations for venues based on their preferences and location and frictionless access to diverse fitness experiences. At FIBO, many exhibitors (including EGYM of course) demonstrated how AI is adding to digital ecosystems to drive hyper- personalisation in fitness.”
Longevity: the new frontier for wellness
Perhaps the most significant addition to FIBO 2025 was the dedicated focus on longevity in the new Hall 1. Longevity isn’t just about living longer, it’s about living better, with fitness integrating into broader wellness and preventative healthcare goals.
For the first time, FIBO featured a walk-in hotel room showing longevity principles in action – there was everything from sleep optimisation and mental health support to cold therapy, oxygen therapy, and bioneural sound therapy.
Our thoughts on this trend:
“The conversation around longevity shows us that fitness is increasingly becoming just one component of a holistic approach to wellbeing – consumers are looking more closely at nutrition, recovery, mental wellness, and preventative healthcare to live better for longer. For EGYM Hussle members, this trend reinforces the importance of having access to pools, spas, and diverse wellness facilities as well as more traditional gyms.”
The rise of recovery tools
More floor space was given to recovery tools this year, and there were some incredible innovations on show. From compression systems to cryotherapy chambers, percussive massage devices, and float tanks, the focus on recovery reflects growing consumer understanding that fitness is holistic. Pilates was a big focus, too, with a record number of Pilates reformer manufacturers exhibiting stunning new equipment designs. This suggests a huge demand for Pilates across fitness and wellness markets.
Our thoughts on this trend:
“EGYM Hussle members get access to a national network of fitness and wellness venues, which naturally shifts with industry trends and consumer demand, too. This means EGYM Hussle users can choose from gyms, studios, recovery, and mind/body facilities to suit their needs.”
What FIBO’s fitness trends mean for the UK fitness industry
FIBO’s record-breaking stats show just how much growth the fitness industry is seeing. But beyond the impressive numbers, FIBO revealed how consumer expectations are evolving. 5 key areas of change that we’re excited about are:
- Flexibility across different facilities and fitness modalities
- Digital integration that enhances physical experiences
- Holistic approaches that address wellness beyond workouts
- Community connections that provide meaning and motivation
- Hyper-personalised experiences that target specific goals
A transformative opportunity for gym operators
As we reflect on the many insights from FIBO, it’s clear to see that EGYM Hussle’s growing fitness network is positioned to address these trends. Our approach has always recognised that fitness isn’t one-size-fits-all – it’s about providing a diverse range of environments, and giving the user the flexibility to choose.
The trends coming out of FIBO 2025 reinforce our commitment to connecting members with diverse facilities across the UK. Whether someone needs a high-tech gym with AI-powered equipment, a serene pool for recovery swimming, or access to a specialised studio while travelling, our flexible passes let them customise their fitness journey without constraints.
As the fitness landscape continues to fragment into increasingly specialised offerings, today’s fitness consumers need what FIBO 2025 demonstrated so clearly: seamless access to a diverse ecosystem of fitness experiences that evolve as they do.
Another major shift is the quickly growing corporate wellness market, which is expected to grow to £3bn by 2030. Hussle’s recent acquisition by EGYM has unlocked a synergistic relationship between a rapidly growing fitness network and cutting-edge fitness technology. This exciting journey together represents much more than just a change in the way people access gyms, it’s an investment in a healthier future for us all.
As a gym operator, partnering with EGYM Hussle offers a unique and exciting opportunity to attract new members by leveraging our corporate and private medical insurance partnerships. Contact us today for an initial discussion and start receiving high quality B2B members.
